Sonny prepares and schedules social media posts, develops campaign themes, repurposes research findings into short-form content, monitors engagement, tracks audience reactions, and supports digital branding. He creates content around reports, proposals, project wins, surveys, conferences, data insights, Caribbean development issues, BIPOC research, labour-market trends, TVET, migration, and public policy commentary. His work helps turn DPB Global’s technical expertise into visible public engagement, allowing the company to reach clients, partners, funders, policymakers, researchers, and wider professional audiences in a more consistent and strategic way.