A business plan is a formal written document which contains the goals of a business, the techniques for attaining those goals, and the time-frame for the achievement of the goals. It is the foundation of your business’s success.
Your business plan will act as a guide for your business. Each of our plans are tailor-made (without templates) and designed to be easily implemented in practice.
A business plan is a formal or informal document that articulates a specific set of business goals. Future objectives and strategies for achieving them.
These goals should be attainable and should contain the pertinent information of the company, individual, or organization with specific plans to reach the specified goals. The time frame for most plans should be a 3 – 5year period.
The plan can have different purposes and can be prepared for different audiences. The plan can focus either internally or externally. It can be utilized to acquire finances, develop products, or communicate with different stakeholders of the business on plans for changes or enhancements to the organization. A plan is also a decision-making tool for the organization and its stakeholders.
This summarizes a proposal or report so that readers can quickly become familiar with a large body of material without having to read everything. This will be the first thing people will read, so it needs to give a good summary of your business. If you are seeking funding, it needs to state exactly why you need the money.
This gives readers a quick reference to go directly to specific sections of your plan, giving them an overview of the content of the document.
Here, a general explanation is provided about your company, detailing your reason for doing business, outlining your mission, vision, core values, business goals, and objectives.
This section examines the size of the market, customer segments, buying patterns, market trends and the competition. To have a viable, profitable business, a market must be available for your products or services.
This Section focuses on establishing a selling price for a product. Products you plan to sell or offer are detailed here, as well as pricing information. It should also include a Section about what makes your offerings unique.
Here, information should be provided about how and where you will be marketing your company and your sales process. Building awareness of your organization to potential customers and turning that viewership into a profit.
This section outlines the key activities an organization will undertake during a period of time, a list of equipment and inventory, and a business risk analysis.
This Section describes the key roles and personnel in your business and any staff you will be hiring.
This section should include an outline of your current finances, spreadsheets, and business calculations.
The following format is generally used for the Business Plan.
The cost of a business plans can vary between $1,000 and $5,000.00, depending on the purpose and how much information is required. DPBA currently offers four packages to conveniently suit your requirements: they are as follows: Starter, Bronze, Silver and Gold. A detailed comparison of packages offered is shown below:
| CATEGORY | Starter | Bronze | Sliver | Gold |
| 1 | Executive Summary | Executive Summary | Executive Summary | Executive Summary |
| 2 | Table of Contents | Table of Contents | Table of Contents | Table of contents |
| 3 | Business Description and values | Business Description | Elevator Pitch | Elevator Pitch |
| 4 | Marketing plan and Finance | Distinctive value of Company | Company Description Mission Statement | Company Description Mission and Vision Statement |
| 5 | Capital Requirements | SWOT | SWOT | |
| 6 | Management Team | GOALS | PESTEL Analysis | |
| 7 | Marketing Strategy | Key Performance Indicators (KPIs) | GOALS | |
| 8 | Mission and Vision Statement | Target Customers | Key Performance Indicators (KPIs) | |
| 9 | Financial Projections | Industry Analysis | Target Customers | |
| 10 | Marketing Plan | Industry Analysis | ||
| 11 | Management Team | Competitive Analysis & Advantage | ||
| 12 | Operations Plan | List of main competitors | ||
| 13 | Financial Projections | Marketing Plan, | ||
| 14 | Sales segmentation | |||
| 15 | Management Team | |||
| 16 | Operations Plan | |||
| 17 | Financial Projections | |||
| 18 | Conclusion | |||
| 19 | References | |||
| 20 | Toolkit | |||
| 21 | 3 months free consultation |
Cassandra Gajadhar is a seasoned administrative and youth development professional with more than 20 years of experience in administration, project management, leadership development, youth engagement, and organizational capacity building. As Administrative Manager at DPB Global, she provides strategic operational leadership, strengthens organizational systems, and supports the effective execution of projects and initiatives across diverse sectors.
She holds a Bachelor of Science in Youth Development Work from The University of the West Indies and has earned certifications in Project Management, Mentorship and Coaching, and Youth Work Education. Her expertise combines administrative excellence with a deep understanding of youth development, community engagement, and organizational effectiveness.
ABOUT HER
Cassandra is the Founder of Youth Development Services (YDS), a Caribbean-based NGO dedicated to supporting vulnerable and at-risk youth through mentorship, leadership development, advocacy, and community intervention programs. Through YDS, she also equips youth workers, practitioners, and leaders with evidence-based approaches to youth engagement, utilizing survey research, data analysis, and lived-experience assessments to design meaningful and impactful programs.
An accomplished leadership coach and author, Cassandra has written three youth-focused books, including Dear Youth, a practical resource designed to help young people navigate life with purpose, resilience, and confidence. Her passion for developing people, strengthening organizations, and creating sustainable pathways for youth empowerment continues to shape her work locally, regionally, and internationally.
Linda is DPB Global’s Legal Associate and Compliance Review Officer, responsible for supporting contract review, legal document analysis, compliance checks, risk assessment, and legal drafting. Her role is to help the company identify contractual risks, clarify obligations, review payment terms, examine procurement conditions, and assess legal or commercial issues before agreements are signed. Linda reviews contracts, memoranda of understanding, non-disclosure agreements, consultancy agreements, grant agreements, procurement documents, partnership arrangements, and client correspondence to ensure that DPB Global understands its rights, responsibilities, and possible exposure. Linda prepares contract review notes, red-flag summaries, compliance checklists, payment-term comparisons, risk memos, NDA drafts, contract clarification letters, and legal document summaries. She identifies issues related to deliverables, liability, intellectual property, confidentiality, termination clauses, dispute resolution, governing law, insurance requirements, performance obligations, and payment conditions. Her work helps protect DPB Global’s legal and commercial interests while supporting sound business decision-making. Linda’s role is especially important in international consulting, where contracts often involve complex procurement rules, multi-country assignments, donor requirements, payment milestones, and compliance obligations.
Stan serves as DPB Global’s Sales Associate and Business Development Officer, responsible for identifying new consulting opportunities, researching prospects, building outreach lists, managing follow-up sequences, and supporting the company’s project pipeline. His role is to help DPB Global expand its business across the Caribbean, Canada, Latin America, Africa, and international development markets. Stan focuses on opportunities related to labour-market research, TVET, education, migration, statistics, social policy, economic development, data systems, institutional capacity-building, and workforce development.
Stan supports the sales and business development process by creating prospect lists, developing outreach email sequences, tracking expressions of interest, following up on proposals, and preparing pipeline status reports. He categorises leads by sector, country, funding source, opportunity value, submission deadline, probability of success, and next action. Stan works closely with Eva on procurement monitoring and with Penny and Sonny on outreach content that strengthens proposal follow-up and client engagement. His work helps ensure that DPB Global maintains a strong and active pipeline of consulting opportunities while building long-term relationships with funders, governments, institutions, and development partners.
Rachel is the Receptionist and Client Intake Coordinator for Dunn Pierre Barnett & Company Canada Ltd., serving as the first point of contact for many clients, partners, consultants, procurement officers, funders, and business leads. Her role is to manage incoming inquiries, route messages, support appointment booking, organise first-contact communication, and ensure that no important opportunity or client request is overlooked. Rachel helps maintain a professional first impression for DPB Global by ensuring that inquiries are handled quickly, courteously, and directed to the appropriate person or department.
Rachel also supports client relationship management and lead intake by recording contact details, inquiry types, urgency levels, referral sources, and recommended follow-up actions. She helps organise communication from potential clients, existing clients, consultants, government agencies, development institutions, and business partners. Her work strengthens DPB Global’s ability to respond to opportunities, manage client communication, and capture new leads effectively. By keeping front-office communication organised and responsive, Rachel plays a key role in ensuring that the company remains accessible, professional, and client-focused.
Sonny serves as DPB Global’s Social Media Manager and Digital Engagement Officer, responsible for managing the company’s online presence across LinkedIn, Facebook, Instagram, and Twitter/X. His role is to strengthen DPB Global’s visibility, promote the company’s research outputs, communicate its expertise, and support business development through consistent and professional digital engagement. Sonny helps ensure that DPB Global’s online platforms reflect the company’s identity as a serious research, labour-market, TVET, statistics, migration, and economic development consulting firm.
Sonny prepares and schedules social media posts, develops campaign themes, repurposes research findings into short-form content, monitors engagement, tracks audience reactions, and supports digital branding. He creates content around reports, proposals, project wins, surveys, conferences, data insights, Caribbean development issues, BIPOC research, labour-market trends, TVET, migration, and public policy commentary. His work helps turn DPB Global’s technical expertise into visible public engagement, allowing the company to reach clients, partners, funders, policymakers, researchers, and wider professional audiences in a more consistent and strategic way.
Penny is DPB Global’s Blog Writer and Content Creator, responsible for transforming the company’s research, reports, policy insights, labour-market analysis, TVET work, migration studies, and economic development ideas into clear, professional, and engaging written content. Her role is to help DPB Global communicate its expertise to clients, governments, development agencies, investors, educational institutions, and the wider public. Penny ensures that complex technical material is converted into accessible language while maintaining the authority, evidence base, and professional tone expected from a leading research and consulting firm.
Penny supports DPB Global’s thought-leadership strategy by drafting and editing blog posts, articles, case studies, newsletters, website content, policy briefs, research summaries, public commentary, and LinkedIn articles. She also helps develop monthly content calendars, identify themes from the company’s research pipeline, create blog series, and prepare shorter versions of long technical reports for social media, newsletters, and client engagement. Through her work, Penny strengthens DPB Global’s brand voice and helps position the company as a leading authority in labour-market intelligence, workforce development, TVET, education reform, migration analysis, survey research, and Caribbean development.
Eva serves as the Executive Assistant and Operations Coordinator for Dunn Pierre Barnett & Company Canada Ltd., functioning as a central support system for the Managing Director and the wider consulting team. Her role is to keep the daily operations of the company organised, responsive, and deadline-driven. She manages scheduling, meeting preparation, email triage, task tracking, procurement monitoring, proposal deadlines, consultant coordination, and internal workflow management. Eva ensures that important meetings are not missed, client communications are properly handled, action items are followed up, and the company’s administrative systems remain aligned with the pace of DPB Global’s consulting, research, and business development activities.
In addition to executive support, Eva plays a major role in procurement intelligence, financial coordination, and operational follow-up. She monitors opportunities from major procurement platforms, including the World Bank, African Development Bank, European Union, Canada Buys, OECS, Caribbean Development Bank, UN agencies, and national procurement portals. She also assists with tracking invoices, payment follow-ups, contract milestones, consultant payments, banking correspondence, and cash-flow priorities. Eva supports the preparation of letters, emails, briefing notes, expressions of interest, technical proposals, meeting agendas, and client follow-up documents, making her one of the most important coordination points in DPB Global’s daily operations.